Red Bull Illume Image Quest 2021 | The Story of 3 (Almost)
"Spring is just nature's way of saying, "lets party!"" - Robin Williams
 |
| Images of Brac Raiford and Ahamed Johnson for Red Bull Illume Image Quest 2021 |
With 41,447 total images submitted to Red Bull Illume this past round, it's mind boggling to think what it took to narrow down the images to the top 56. Not to mention the category winners and overall finalist. Cheers to everyone behind the scenes on that one!
When you begin to run the numbers; a single image has a 1 in 41,447 chance of becoming the overall winner if Red Bull Illume was a lottery format. So you submitted 3 images, like in my case. That will give you a 1 in 13,825.7 chance of topping the podium. That does not sound so bad right? Let's take a closer look at some other odds:
1 in 10,000 chance of being injured by a toilet
1 in 15,300 chance to be struck by lightning (#FloridaMan)
1 in 100,000 chance of dying while dancing at a party (Also a #FloridaMan)
With my calculations, you have more of a chance of injury from "daily activities" than you do of Winning Red Bull Illume, with 3 images submitted. Yes, there is always the brighter side of things ... Greener grass ... Light at the end of the tunnel ... I'll stop now. But, your chances of winning the coveted Red Bull Illume trophy for your desk is a bit better than being struck by lighting!
A quick fast forward to now. I did manage to survive all my "daily activities" to make the finals, but apparently my happy feet were just too good to be struck by the Florida Lighting! It is always an incredible honor to have an image to make the semi-finals and make an appearance in the Red Bull Illume book. Even more nerve racking to have one hit the finals that "gets it to the party!"
 |
| The Red Bull Illume 2021 Book accompanied by Will Saunders' signature yellow beanie |
 |
| Final Image of Broc Raiford in the 2021 Red Bull Illume Book |
"Do it for the Party"
The #BTS story of the 3 images made for the final run of Red Bull Illume 2021
I have always been intrigued by architecture that is hidden within buildings. Working mainly in water/snow sports had, they have never giving me many opportunities to capitalized on locations I have found and saved over the years.
With the final days of the Red Bull Illume submission process coming to a close; I knew I had to pull out a last minute hammer of an idea for a chance to get to the big party. 3 days before the deadline I pulled a few locations that have been saved on my maps for several years. I had never been to the locations, but they appeared to have the ability to work for most land based action sports. Assuming I could find an athlete fast enough, my fly in day would be on the final submission day for Red Bull Illume. The athlete and I would need to hit all the locations and get the images uploaded that evening.
A few text later I found at that BMX athlete Broc Raiford was in the Los Angles area for the day before flying out for a competition in France. Still unsure of the locations and the ability to make them work, I booked the flights, packed the gear and headed out the next day.
 |
| Be a photographer they said ... |
 |
| This is going to work .. Right |
"Down the Rabbit Hole"
The original plan was to shoot in the evening to control the light as I thought it would be overly bright most of the day. The first Location was a parking garage that had a painted spiral in the middle with a perfect open area for an athlete to send one in. I have actually seen this spot in a few commercial spots as a few instagram post. This is one of the few garage I have seen that has the area in the middle so open.
When I arrived to the location the natural sun light was perfectly bleeding into the garage. After doing a few "test" and working with the garage owner I decided to do some "maintenance" on the location. Downtown LA is not know for being the cleanest city and I had some work to put in. Once everything appeared to be set, I pulled the trigger on having Broc come out to make the magic happen. Within 2 hours of landing at the airport I was on location, pulling civic duties, and working on the first image!
 |
| "This may actually work" |
 |
| It's not alway crafty and models for photographers |
After a brief ride or two down the spiral garage, Broc Raiford was in the center of the garage and ready. I had pulled permission from the garage owner before we started so I knew we had all the time in the world to make the image happen. We managed to get the overall shot fairly fast with the only hold ups being every car taking "victory laps" with their freshly brewed coffee down the spiral garage.
This was one of my favorite images of the series. The James Bond like effect of the spiral garage gives with Broc dead center was so unique to me. The image was lit with a single Elinchrom One strobe head mixed with all natural light bouncing off the buildings above the open roof garage.
 |
| Semi-Finalist Image "Innovative by Eyem" -unique never before seen Raw image of Brac Raiford for Red Bull Illume Image Quest 2021 |
 |
| Secondary Image "Creative by Skylum" - anything goes "Edited/Cleaned up" image of Broc Raiford for Red Bull Illume Image Quest 2021 |
"Hexagons Rule ..."
With only a few hours until Broc had to be at LAX, we crushed some victory waters and went to the second location. Luckily the spot was only about 15 minutes away from the last one as it proved to be a bit ... more difficult to get into. The garage is in the middle of a new arts are in Los Angeles that is know for pop up events and commercial spots for Nike, Red Bull, etc. To say the least it was pretty well guarded as it was a "closed" day for the venue. With some "artful" parking and the usual ignoring of any signage or gates, we were in and walking the floors of the garage.
I dropped off the Elinchrom Stone on the 3rd floor and ran my way up to the 6th floor of the parking garage. And only after getting to the top did I see the stairs hidden away to the corner. After 6 attempts at syncing up the tail whip and my trigger finger, we both had exactly what were were looking for. After a sunset selfie with Broc poncho roof of the building he was off to LAX and I was out to Santa Monica to edit and upload.
I ended up cleaning up the image to even out the light leaking in from the sun. After all, it was the Creative by Skylum "anything goes" category. Upon submission I released that we had shot 6 images, from the 6th floor, with 6 lights and 6 walls! I was pretty pumped we didn't;t fall short on a 6 to say least.
 |
| Finalist Image "Raw by Leica" - straight out of camera Raw image of Brac Raiford for Red Bull Illume Image Quest 2021 |
 |
| Finalist Image "Creative by Skylum" - anything goes "Cleaned Up" image of Brac Raiford for Red Bull Illume Image Quest 2021 |
 |
| Image of Brac Raiford for Red Bull Illume Image Quest 2021 Back Cover |
"Wait ... There's More?"
While celebrating the images being uploaded and out with a few local friends, I received a notification that Red Bull Illume would be extending the deadline by a few days. Sitting dead in the water with no athlete or locations left, I could not stop thinking that there had to be just one more unique garage. After all, who like an even number of photos. Instagram sure likes the odds.
Fate has it that one of the guys with us had a location scout who had just finished looking for exactly what I needed. Another round of messages later I had an insane location (that was almost night next to the previous 2) and no athlete. LA being the land of skip a rock to find what you need, I managed to pull flat land BMX athlete Ahamed Johnson and could not have been happier.
The next day we met up at the location and lets just say it may have been one of the "more secure" places I have ever had to shoot in. The building was a very high end tower with the usual full security and "slightly large" bank in it. That bank happened to use the entrance we need for it's cash drops as well. This spot would have been impossible to find as it's buried in the middle of the building with little to ZERO access. Veeeery long one short and som e"gaff tape" later we managed to make it happen and Ahamed absolute crushed it in the little time we had.
I was so excited to have this set of 3 images that are very unique in the same way. Sadly Ahamed Johnsons' image did not make it to the final cut, but 2 of 3 wasn't so bad.
 |
| Submission Image "Raw by Leica" - straight out of camera Submission image of Ahamed Johnson for Red Bull Illume Image Quest 2021 |
 |
| Submission Image "Creative by Skylum" - anything goes Submission image of Ahamed Johnson for Red Bull Illume Image Quest 2021 |
 |
| The newly released Elinchrom One putting in it's second day of work |
I would like to end this one with a cliche "moral of the story" ... and go. I always try to find crazy and almost unreachable places to showcase in my images. Days on end can be spent on finding a spot, sorting how to get there, even just getting there. A lot the times you can find out it just won't work. Better yet you can even get there and it is totally different than what you had expected. This run of 3 locations was just amazing for me. To find 3 totally unique locations all within 15 minutes of each other is almost un heard of, unless you're Lorenz Holder! This run just goes to remind me that slowing down to look at usual every day spots could lead to a very unique concept.
No comments:
Post a Comment